Key Moments:
- FIRST – Best in Sports has established a long-term partnership with Pixbet to deliver a localized sportsbook solution in Brazil’s newly regulated market.
- FIRST’s platform offers native Portuguese interfaces, real-time PIX payments, and odds models tailored specifically to Brazilian football leagues.
- Pixbet has reported increased player engagement and a shift from casino to sports betting following the integration of FIRST’s technology.
Strategic Alliance Targets Regulated Brazilian Market
FIRST – Best in Sports, a prominent provider of integrated sportsbook technology, has formed a long-term partnership with Pixbet, one of Brazil’s leading licensed betting operators. Together, they aim to launch a highly localized, high-performance sportsbook tailored specifically for the newly regulated Brazilian betting landscape.
Latin America-First Technology for Brazilian Players
Distinct from platforms repurposed from Europe, the FIRST system has been conceived and engineered for the Latin American audience from inception. Its design aligns closely with regional betting habits, payment infrastructure, and local sports culture. Key features include a user interface in Portuguese, real-time support for the PIX payment system, and adaptive odds models centered on premier Brazilian football competitions such as the Brasileirão, Copa do Brasil, and Série A–C regional leagues.
Driving Growth and Engagement
FIRST’s technology currently powers over 35 operators across Latin America, solidifying its status as a flexible and scalable platform. Its modular approach, combined with rapid automation and measurable results in gross gaming revenue (GGR) and player engagement, enables operators to grow efficiently while delivering a localized user experience. According to Pixbet’s CEO, the adoption of FIRST’s platform has resulted in notable growth in sportsbook activity and a shift in user focus toward sports betting due to its intuitive and Brazilian-focused design.
Leadership Perspectives
Tom Light, founder & CEO at FIRST – Best in Sports, stated: “Pixbet isn’t just a market leader – it’s part of Brazil’s sporting DNA. Our partnership reflects a shared belief in high performance, innovation and long-term alignment with regulation. Together, we’re setting a new standard for what the modern Brazilian sportsbook should feel like.”
Diomar Tadeu Dantas, CEO at Pixbet, added: “Our sportsbook has gained remarkable traction since integrating FIRST’s technology. We’ve seen a clear shift in player preference from casino to sports, driven by a faster, more intuitive and fully Brazilian experience. With FIRST’s Tier 1 expertise supporting us, we’re more confident than ever in the future of Pixbet.”
Platform Highlights
| Feature | Description |
|---|---|
| Regional Focus | Designed specifically for Brazilian users and LatAm market |
| Payment Integration | Real-time PIX payment support |
| Sports Coverage | Dynamic odds for Brasileirão, Copa do Brasil, Série A–C |
| Localization | Native Portuguese user experience |
| Operational Scale | Technology used by over 35 operators in Latin America |
- Author
Daniel Williams
